Friday, September 10, 2010

Buckle Up and Embrace Life

Entitled Embrace Life, this video is an original approach to road safety advertising from the UK's Sussex Safer Roads Partnership, whose mission is to reduce road casualties "with the three E's - Education, Engineering and Enforcement."

It is one of the most effective safety advertisements I've ever seen, and I wish it could be viewed by everyone who enters an automobile, before anyone ever starts the engine. 

© 2010 Sarah Alexander/Daniel Cox/Sussex Safer Roads Partnership.  Presented here with written permission of Sarah Alexander, Alexander Commercials

1 comment:

  1. I couldn't agree more on that,this is one of the most wonderful safety advertisement.
    It's simple yet very unique, Embrace Life hit it good=)


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